Category Design

A strong brand strategy is understanding what is that promise that you are going to make to the people who buy your product or services. It is about giving your customers a reason to trust you by delivering on the promise.

  What is that? It’s who you really are. Are you the same from 7 years back? When you look back, why the heck can’t you remember the past. It’s because you’re shit. No! I was kidding. You come back…